Our Story
Founder and CEO Dr. Ayaz Virji began in a small office in Largo, Florida in 2005. While practicing full-time family medicine, Dr. Virji developed innovative techniques that helped his patients lose weight in a healthy, sustainable way. Utilizing scientific principles like Non-Exercise Activity Thermogenesis (NEAT) and multi-dimensional clinical nutrition, he was able grow a clinical practice that became popular among physicians and patients alike.
Dr. Virji became a national speaker for the Obesity Medical Association and began training other local physicians in weight loss so they could help their own patients. His program became known as the “80% knowledge, and 20% effort” to weight loss. The message grew and physicians from other states would fly to his office for training and to carry his product line.
It was from these humble beginnings that the body togs Diet and weight loss products grew to their current popularity. body togs is a scientific company that focuses on weight loss and wellness. Our vision is a healthier world and we get there by offering:
- Ongoing training to medical professionals in weight loss and wellness
- Innovative corporate wellness programs to businesses
- High-end, evidence-based products to consumers
Dr. Ayaz Virji, MD
Founder & CEO
Dr. Ayaz Virji is a board certified family physician and obesity specialist. He has written numerous scientific publications on the treatment of unhealthy weight and is passionate about disease prevention through healthy weight management. He created body togs as a simple way to help people burn more calories throughout the day. Today, Dr. Virji continues to see patients who are trying to lose excess weight.
Doug Peterson
Operations Manager
Doug has 30 years experience in the food industry. He first met Dr. Virji as a patient, and after losing all his weight found a new calling: he wanted to provide the health benefits of weight loss success to others as a career. He joined body togs as the operations manager in 2016. Doug enjoys meeting new people, traveling, fishing and collecting old memories and antiques in his spare time.
Lindsay Ourada, RD
Registered Dietician
Lindsay is a Registered Dietitian. She found a passion for weight loss working in the clinical setting after implementing the body togs diet plan at local clinics. The success and health improvement of her patients was incredible! Her experience with the simplicity and practicality of the plan motivated her to join the body togs corporate team. Lindsay enjoys spending time with her husband and three young kids in her spare time.
Kristyn Wicht
Marketing Coordinator
Kristyn joined the body togs team in 2018, bringing more than 20 years of marketing and public relations experience in the insurance and healthcare fields. As a breast cancer survivor, she is passionate about improving the health and wellness of all individuals.
Carrie Tollefson
Product Advocate
Carrie is an Olympic middle distance runner from St. Paul, Minnesota. In her running career, Carrie has amassed numerous titles and records, including state, collegiate and national championships. In 2004 she represented the United States at the Olympic Games in Athens, Greece. Carrie proudly represents body togs because they’re an easy way to help build strength. As a mom of three and a woman on the go, she appreciates the flexibility of being able to wear them throughout the day or use them to enhance her workouts.
